Rating the Papers

Living in Los Angeles as I do, I’ve been following the fires with interest. During the day, this has primarily been through the local media. Some observations:

In terms of other media, as usual, KNX 1070 and KFWB 980 have been the radio stations of choice. TV is interesting. Variety has a good article noting how stations moved things around. KNXT (oops) KCBS-2 and KCAL-9 switched off coverage, as did FOX-11 and MY-13. When one went to primetime, the other did news. Others shuffled off programming (either news or entertainment, as appropriate) to secondary digital channels. I think this is a new trend, and may end up being a good thing after the digital TV switch. It certainly shows the benefits of media consolidation in markets, something I would have never thought of.