The New York Times Magazine had an interesting piece over the weekend on a company called River West that is in the process of reviving dead brands, which prompted even more discussion. It appears this company purchases brands that have been abandoned by their owners and revives of the products (of course, usually with different formulations, and sometimes even different products). Some of the brands that have been revived or may be revived include Brim Coffee, Salon Selectives, Underalls, Eagle Snacks, and Nuprin. Very interesting article.
So, think about the dead brands of your childhood. What brands would you like to see again? Funny Face drinks? Helms bread? Burma-Shave shaving cream?
