In the last few days, there has been a… discussion… over on one of my Facebook groups regarding a decision by Bitter Lemons to allow theatres to pay money to get a critic to review their show. General reaction to the decision has been poor, there have even been a few blogs (one, two, three) railing against the issue. There has even been criticism on Bitter Lemons itself.
Now, when I first heard about it, I thought it might be a good way for theatres that are never reviewed to get known. But the discussion has made me realize that that benefit is offset by too many negatives: it looks like pay for good reviews, theatres would be upset paying for bad reviews. It also takes away money that theatres don’t have, according to our pro99 arguments. In short, it’s a bad idea. [I’ll also note that if it is done, there must be transparency: such paid reviews must be clearly marked and segregated.]
But I’m not an actor. I’m an engineer. I solve problems. These are the problems as I see it:
- Bitter Lemons needs to raise funds to support their work.
- We need to increase the amount of theatre criticism being published.
- Lesser known theatres and theatres off the beaten path with no reputation need an equal chance to be reviewed.
I thought about this a bit, and was musing about how even comp tickets provided to reviewers are a conflict of interest. True independence would be critics buying their own tickets to shows (something I do). This would be just like Consumers Reports buying cars off the lot, not having them be provided by manufactures.
Buying cars off the lot. Like Consumers Reports. Then it hit me…
Perhaps that’s the model we need to move to (and I think someone suggested something like this in the discussion).
Theatres and individuals can pay into a fund managed by Bitter Lemons to get reviews for theatres in general, just like people can donate to the Consumers Union foundation. This fund can then send critics out to theatres that traditionally don’t get a sufficient threshhold of reviews on Bitter Lemons. That may well be the theatre that has donated, but the theatre did not fund that particular review — there’s not a direct causation of the payment to the review like you have now. In fact, it might be in the interest of larger theatres that regularly get reviewed — and have the funds — to contribute to this fund to help the entire Theatre community get visibility. [ This, my friends, meets the three goals: (1) Bitter Lemons can still get its cut for reviews; (2) more theatre reviews are published; and (3) theatres that don’t get reviewed get reviewed. It does away with the negative: the theatre is not directly paying for the review of its show. It also permits the “haves” in the community to help those who have not.
I have suggested this idea to Colin. We shall see what happens.