{"id":3527,"date":"2009-07-24T11:32:00","date_gmt":"2009-07-24T18:32:00","guid":{"rendered":"http:\/\/cahighways.org\/wordpress\/?p=3527"},"modified":"2009-07-24T11:32:00","modified_gmt":"2009-07-24T18:32:00","slug":"advertising-icon-news-chum-smokey-bear-turns-65-breakfasts-of-male-champions-and-more-7-elevens","status":"publish","type":"post","link":"https:\/\/cahighways.org\/wordpress\/?p=3527","title":{"rendered":"Advertising Icon News Chum: Smokey Bear Turns 65, Breakfasts of Male Champions, and more 7-Elevens"},"content":{"rendered":"<p>Today&#8217;s edition of lunchtime News Chum is dedicated to <a href=\"http:\/\/en.wikipedia.org\/wiki\/Stan_Freberg\" target=\"_blank\">Stan Freberg<\/a>, who is <a href=\"http:\/\/www.newsfromme.com\/archives\/2009_07_17.html#017444\" target=\"_blank\">currently at SDCC<\/a>:<\/p>\n<ul>\n<li><i>From the \u201c<b>Only You Can Prevent Wildfires<\/b>\u201d Department:<\/i> Our first advertising icon is 65 years old, still working, and still going strong. Yup, <a href=\"http:\/\/www.latimes.com\/news\/local\/la-me-smokeybear24-2009jul24,0,3000932.story\" target=\"_blank\">Smokey Bear is still on the job<\/a>. Although his message has changed slightly, he\u2019s still working to keep forests safe. Aren\u2019t you glad they didn\u2019t go with the squirrel? And aren\u2019t you glad they aren\u2019t permitting sales of Smokey Bear Lighters, Smokey Gas-Fired Camp Lighters&#8230; or Smokey Thongs?\n<li><i>From the \u201c<b>Breakfast of Champions<\/b>\u201d Department:<\/i> Wheaties, that bastion of celebrity cereal box advertising, is <a href=\"http:\/\/www.nytimes.com\/2009\/07\/23\/business\/media\/23adco.html\" target=\"_blank\">looking to expand its market to manly men<\/a>.  They are introducing a new variant, \u201cWheaties Fuel\u201d, targeted at men. What\u2019s different? First, they\u2019ve dropped the folic acid, while adding Vitamin E. Secondly, they\u2019ve upped the suger: it is now 25% sugar by weight. Third, after running the prototypes by a panel of only male athletes, including the Indianapolis Colts quarterback Peyton Manning and the Boston Celtics power forward Kevin Garnett, to consult on both the nutritional profile and flavor, they are running a competition in <i>Mens Health<\/i> magazine to select the best of the three prototypes. What do they think men want? Two contain clusters that have a cinnamon-roll-like flavor and a third has raisins, cranberries and almonds. Why are they doing this? Their logic is impeccable: \u201cMen don\u2019t use their wives\u2019 razors or deodorants; why would they be eating their cereal?\u201d Yeah. Right.\n<li><i>From the \u201c<b>Oh Thank Heaven&#8230;<\/b>\u201d Department:<\/i> Live in SoCal? Like your Slurpees? Then I have good news for you: 7-Eleven plans to <a href=\"http:\/\/www.latimes.com\/business\/la-fi-seven-eleven24-2009jul24,0,7883938.story\" target=\"_blank\">take advantage of the poor real-estate market to negotiate leases for up to 600 new locations in Southern California<\/a>. Soon, they\u2019ll be as ubiquitous as Starbucks. This is a good thing. Right?<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s edition of lunchtime News Chum is dedicated to Stan Freberg, who is currently at SDCC: From the \u201cOnly You Can Prevent Wildfires\u201d Department: Our first advertising icon is 65 years old, still working, and still going strong. Yup, Smokey Bear is still on the job. Although his message has changed slightly, he\u2019s still working <a class=\"more-link\" href=\"https:\/\/cahighways.org\/wordpress\/?p=3527\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,1],"tags":[275],"class_list":["post-3527","post","type-post","status-publish","format-standard","hentry","category-news-chum","category-lj-xfer","tag-advertising"],"_links":{"self":[{"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3527"}],"version-history":[{"count":0,"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/3527\/revisions"}],"wp:attachment":[{"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cahighways.org\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}