In my last post, I wrote about McDonalds attempting to market physical exercise, while surrupticiously marketing McDonalds. I noted how McDonald’s goal is really not to fight obesity.
Now, for the other side of the issue. There are two articles in the Media and Marketing section of today’s Wall Street Journal of interest. The first notes how the chain Casual Male is attempting to revamp its image. They are rebranding their stores from “Big and Tall: Casual Male” to “Casual Male XL”. Why? Because their customers did not like the phrase “Big and Tall”, which was viewed as a euphamism for “fat”. The article noted how other chains fight this problem; after all, Lane Bryant doesn’t advertise itself as “The Fat Women’s Store”. Marketing experts are wondering if this will work. After all, there is only one product that men want to advertise they need an XL to wear… condoms.
In another article, it is reported on how there is more chic fashion for Plus Size Women. No, not designer condoms. Whereas in the past you would never see a plus-size model in a catalog, or if you saw plus-size clothes they were on skinny women… now you see plus-sized models in everyday catalogs. The article notes that Nordstrom has started incorporating plus-size models into its regulard catalogs, and has more in-store events for plus-size models. Fashion consultants are finding more and more to work with.
Those who know me know that I tend to prefer larger women (I married one). Thus, I’ve been familiar with the plus-size market for a long time. I’ve seen these changes. In the past, you had to work hard to find stylish large-sized fashions. You tended to go to the upscale stores such as Audry Jones, Enchante, or the super-casual indian style clothes such as Hari. Lane Bryant was known as the capital of bulletproof polyester. Nowadays, finding stylish large size stuff is easy. I’m glad to see it, and to watch the beneficiaries :-). Even more important: My wife is having an easier time of finding clothes that she likes and she looks good in.
The New York Times is reporting that is it no longer just Dove moving to real women in their ads. Madison Avenue is increasingly interested in using everyday women in advertising instead of just waifish supermodels. We now have ads from Nike and Chicken of the Sea using less-than-perfect models.
I say “Hear Hear”. Let’s have advertising reflect the real folks who use the products. To many of us, the images of real people, with their imperfections, are much better than the air-brushed, silicone filled masterbatory fantasies they want us to see. I love watching all shapes and sizes, as long as they are real. We need to combat this loss of self-esteem in society, and this fad is one way to do it. Let’s support those companies that use real models.
Just finished watching Fat Actress on Showtime. Painful. Not due to Kirstie Alley’s size (those who know my taste in women know that wouldn’t bother me). No. It was painful due to bad writing, horrible stereotypes, and even worse acting. There were moments that just made me want to cringe. To give you an idea: You know that Brenda Hampton is a co-producer of this drek. She is also a producer and writer on the program 7th Heaven. Well, tonight’s episode of Fat Actress made the the 7th Heaven Musical Episode seem like Tony-award quality material. About the only reason I might watch a future episode is to see what Mayin Bialik (Ah, Blossom) turned out to look like.
Avoid this drek.
Gotta get this bad taste out of my mouth. I need to watch the Austin Lounge Lizard’s The Drugs I Need video again.