Another collection of lunchtime news chum articles, this time all having to do with brands:
- Bow-Ties. I’m not talking pasta… I’m talking the Chevrolet logo, which is called the bow-tie. Ever wonder where it came from? The NY Times has a nice explanation. The story is that it supposedly came from some wallpaper in Paris, but it could also have come from an ad for a coal product.
- Saabing for a Brand. The automaker Saab has filed for bankruptcy, and unless the Chinese government steps in, the quirky brand will be going the way of the Edsel, Studebacker, AMC, Pontiac, Saturn, Plymoth, DeSoto, Nash, Rambler, and all the other nameplates of the past.
- Life after Death. Some names never die away; they keep coming back. AP has an interesting article on how some retired brands are finding new life in China, where the brand-driven culture is snapping them up. Mostly, these are second and third tier british brands. (ETA: Another brand coming back to life: Heathkit)
- Calling a Truce. It appears that the battle between Kraft and Sara Lee over who has the best hot dog is over. They settled in court. I just relish stories like this.
