I was reading the paper today, and saw a big ad for “GM’s rebirth”. I had also recently walked by a Cadillac dealer, and commented to myself how ugly and inelegant the Caddie’s looked. Who cares about economical cars? Amercan’s care about design, and GM has recently stunk in the design department.
So, in looking at the recent Caddies, I tried to figure out why they don’t seem elegant. Lincoln towncars are elegant. Mercedes are elegant. But Lexii and Infinitus and Accrum just seem like bigger Toyotas, Nissans, and Hondas. Then it came to me.
Hood ornaments.
Caddilac has ditched that lovely hood ornament to go with the center-grill name badge, just like every other manufacturer. But Mercedes and Lincolns: They still have the ornaments… and are still viewed as classy.
So here’s a plea: GM, and the other luxury car makers: Bring back that lovely hood ornament at the front of the hood. It gives a certain something to the car…. and in this economy, provides a ready source of jewelry and free advertising.
