A late lunchtime quick news chum, all having to do with raising revenue:
- TV is Everywhere. If you haven’t heard by now, McDonalds is introducing an in-store TV channel. Not only will this permit the occasional ad for McDs, but it will also permit them to sell advertising to other companies. This is nothing new: United Oil gas stations out here in SoCal have had a United Oil TV station for a while now.
- Advertising in the Air. Continuing on their path of selling everything, RyanAir and Spirit Airlines are selling even more advertising space on airplane. You’re now seeing ads on airplane tray tables, overhead bins, flight attendant’s aprons, snack boxes, napkins, and even safety videos. You can’t seem to escape them. Why? An additional revenue streams to drive profits.
- The Chevy Experience. Chevrolet is trying a different tact to bring people into its showroom: Treating the customer well. Chevy is working with Disney to improve the customer experience, in order for people to have positive experiences when buying a car or getting a car serviced. So, do nice auto dealerships make you go back.
- And The Post Office. The post office, on the other hand, is raising revenue they only way they know how. Postage prices are going up on January 22, 2012. First class mail will now be 45c. Get your forever stamps now.
